SIDS and Kids – Red Nose Day 2016

SIDS and Kids – Red Nose Day 2016

SIDS and Kids provides vital safe sleeping education to expectant mothers, their families and healthcare professionals all around Australia. They also conduct world-class research into sudden and unexpected death in infancy and provide crucial bereavement support to those affected by the death of a baby or child, receiving more than 10,000 calls for support and education every year. 

In Australia each year over 3,500 families experience the sudden and unexpected death of a baby or child, either through stillbirth or during the first month of life, from sudden unexpected death in infancy (SIDS or fatal sleeping accidents), SUDC (sudden unexpected death in childhood) or accident.

Sadly, for many of these deaths there is no known cause. For example, more than half the deaths of unborn babies during the last 8 weeks of pregnancy each year are unexplained.

Since SIDS and Kids’ inception, over $16.5 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,100 unexpected infant deaths that devastate Australian families each year. 

SIDS and Kids are urging Australians to help save little lives by supporting Red Nose Day on Friday 24 June.

Celebrating its 28th anniversary in 2016, Red Nose Day brings much-needed attention to the work of SIDS and Kids, whose research and education programs have significantly reduced the number of sudden and unexpected deaths in infancy in Australia. SIDS and Kids also provide bereavement support for all families who have experienced the sudden and unexpected death of a baby or child – including stillbirth, SIDS and fatal sleeping accidents.

But continuing this life-saving work and support for Australian families relies on Red Nose Day. 2016 supporters can get involved and help in a number of ways – by purchasing a red nose, any other Red Nose Day product, making a donation or setting up a personal Everyday Hero “Dare 2 Care” fundraising account – every effort will go towards saving little lives. 

For more information and to get involved go to the Red Nose Day Website.


2017-12-08T13:37:19+00:00 7th April, 2016|Uncategorized| Comments